The best ecommerce businesses aren’t build on hope or higher budgets…

Your Recovery From Ad-Diction Starts Here

After 25 years of working at the ecommerce frontline, including the past 15 years helping ecommerce founders break free from expensive ad dependency, I've learned that the first step in recovery is admitting you have a problem. The second? Understanding exactly how deep that problem goes.

That's why every engagement starts with a brutally honest performance audit of your current ad spend.

How We Work Together

Step 1: The Ad Spend Health Check

Before we talk about going "beyond just ads," let's see if your ads are even working.

I'll conduct a comprehensive performance audit of your current advertising efforts across all channels. This isn't about judgment , it's about establishing a baseline. Maybe your ads are performing brilliantly and you just need to diversify. Maybe they're bleeding money and we need an intervention immediately.

What you'll discover:

• True ROAS across all channels (not just what the platforms tell you)

• Hidden costs eating into your margins

• Attribution gaps that are skewing your data

• Opportunities for immediate optimization

• Whether you actually need to reduce ad dependency or just fix what's broken

Step 2: Building Your Recovery Plan

Armed with real data, we'll map out your path to sustainable growth. This isn't about going cold turkey on ads, it's about building a diversified growth strategy that doesn't leave you vulnerable to platform changes, rising costs, or budget constraints.

Strategic areas we'll explore:

• Partnership opportunities in your space

• SEO foundations that compound over time

• International expansion roadmaps

• Email and retention optimisation

• Referral and word-of-mouth systems

• Community building strategies

Step 3: Implementation & Coaching

Growth beyond ads requires new habits, new processes and consistent accountability. I'll work with you to implement these strategies while gradually reducing your reliance on paid advertising.

Ongoing support includes:

• Monthly strategy sessions

• Performance tracking and optimisation

• Problem-solving when new challenges arise

• Course corrections as markets evolve

• Your personal ad-diction sponsor (yes, really)

Ready to Break Free?

I've helped hundreds of ecommerce founders build sustainable, profitable businesses that don't depend on constantly feeding the ad machine. Some reduced their ad spend by 60% while growing revenue. Others kept the same budget but diversified their risk across multiple channels.

The common thread? They all started with understanding exactly where they stood.

If you're ready to discover whether your business needs rehab from ad-dependency, let's start with that performance audit.

Want to learn more about my approach? Visit ecommercegrowth.com to discover more about my work and philosophy.

Ready to begin? Let's schedule your Ad Spend Health Check and start building your path to sustainable growth.